Believe it or not but social media plays a huge part of the world and learning how to use the social media and management systems effectively might give your content a much-needed boost.

1.  Import your contacts as a Facebook audience

You will likely be already targeting your contacts via email, but did you know you can use those same emails or phone numbers to target a client list on facebook? Well, you can, and it’s simple.

All you need to do is upload a CSV file of your contacts to the Audience tab in the Facebook Ads Manager. Click here to get a full overview of the Facebook Custom Audience and step by step instructions

When uploading your contacts make sure you are including both phone number and email. Most people have more than one email and the one they gave you might not be the one they used to sign up with Facebook. However, most people have one mobile number and they will need to connect this regardless of the email. Making sure you have both gives you a better chance of targeting them with your ads.

2. Expand your contact audience

Fantastic you can now contact your existing database on another platform. Unfortunately, that doesn’t increase the number of potential new clients.

Facebook has the ability to take this saved audience and create a lookalike audience. As the name suggests, it finds similar users with similar geolocation, demographics and behavioural traits and groups for you to target to. Effectively doubling your audience size.

3. Direct Traffic to your portals

A lot of real estate agents will direct their audience to sites such as realestate.com.au or domain.com.au. While these are brilliant sites, they now own the data of your audience.

However, if you direct traffic to your site, you own the data and can start collecting and controlling your visitor’s information, such as your visitor’s demographic and geographic location.

Then you can use that data for remarketing to via emails, SMS or facebook audiences as mentioned in point #1.

4. Use videos to create engagement

Videos are an incredible storytelling tool and in this case, can work two-fold.

They can show your character, your charm and engages viewers and gives them an opportunity to get to know you.

On the other hand, they can display your property and give a real sense of living in that home. It goes without saying “a picture speaks a thousand words” and video is taking that to the next level.

Hint: Keep your videos to between 2 minutes, this is the optimal video length as any longer and people will get bored.

5. Branch out to other platforms

I’m sure you have heard of Instagram, Twitter and LinkedIn, but did you know all these have their own advertising platforms?

The same principles from the past 4 tips apply to each social media platform enabling you to extend your reach and interact with more users.

We hope these tips have been useful. Is there a business, tech or marketing topic that you’d like to know more about? Submit that topic here and we could do a series on it.