Real Estate prospecting involves a mix of finding new leads, leveraging your existing network via social media, and engaging with the community to increase brand awareness, trust, and visibility.

Here are some prospecting tips, techniques, and tools the top agents use to acquire more customers.

Have A Daily Prospecting Plan

Create a separate calendar for prospecting and the tasks which relate to it. Each night update this calendar ready for the next day. That way, when you open your calendar you know what to do next.

Consistent prospecting is what increases leads. It’s recommended to dedicate one or two hours every single day to prospecting for best results. Block out some time for updating social media accounts, creating blog posts, or following up with existing prospects etc.

Set yourself a goal of a minimum of one immediate seller appointment each day. This pipeline generation will ensure your real estate success.

Turn Weekends Into A Social Experience

Weekends are the busiest time for real estate action. You’re most likely already out preparing for open homes and running other errands anyway. So, it’s the perfect time to capitalise on community events in your neighbourhood.

Being involved in local schools and charities is an excellent way to raise your profile. Be sure to mark these events on your calendar and take the opportunity to participate. Create social media posts and take photos and videos to showcase the benefits of the area to prospective clients.

The goal is you want to become the trusted real estate opinion in your area.

Follow Up Every Lead

So many leads end up fizzling out because no one ever followed them up. Be sure to follow up every single lead repeatedly. It often takes multiple follow-ups to land a client.

Be sure to keep their contact information in a database or CRM such as AgentBox or HubSpot CRM. Also, keep meticulous notes and records. Document everything you have learned about a prospect.

The ability to have multiple contracts with relevant information to prospect demonstrates a thorough follow up process and inevitably builds trust.

Make Time For Personal Meetings

After your prospects are in your lead funnel, you should set up a time in your schedule to meet them in person. Suggest having a coffee or shout them to lunch. After all, people like to do business with those they know, like, and trust. Make sure to be flexible and work around their schedule.

Use Facebook to Find Local Leads

Facebook is an excellent place for real estate agents to nurture leads and connect with their local community. Besides running targeted ads, set up a Facebook business page for you as an agent.

Join local real estate Facebook groups and offer advice and expertise to potential clients for free to help build trust.

Create Landing Pages To Capture Leads

Landing pages are a great way to acquire additional leads. They are most effective when connected to social media accounts. Unbounce and Leadpages make it easy to set up individual landing pages targeted to your social media campaigns. They both offer free trials and let you create multiple versions of each page. Do a split test to find out which one performs and converts better.

Clients are the heartbeat of every business, and as an agent, it’s important to have an endless supply of prospective clients. Although it’s not always easy. By using the above tips, techniques, and tools, it can help you to acquire more customers.