Believe it or not, social media is a huge part of the world today. Learning how to use the social media ad management systems effectively might give your content a much-needed boost.
Tip 1: Import your contacts as a Facebook audience
You will likely be already targeting your contacts via email, but did you know you can use those same emails or phone numbers to target a client list on Facebook? Well, you can and its simple.
All you need to do is upload a CSV file of your contacts to the ‘Audience Tab’ in the Facebook Ads Manager. Click here to get a full overview of the Facebook Custom Audience and step by step instructions
Bonus Tip: When uploading your contacts, make sure you are including both phone number and email. Most people tend to have their profile linked to their mobile instead of email, this way you have a better chance of targeting them with your ads.