Business Marketing Basics

Last week we talked about scheduling your articles and sending them out via email. Now it’s a bit tiresome to send out emails to a person at a time out of your outlook or browser; they also don’t look exciting to read.

Tip 3: Use an Emailing Services and Templates

There are a couple of platforms out there that allow you to send marketing emails to a database of emails, in one go. Some of the top ones for starting out are MailChimp, Campaign Monitor and Active Campaign.

Using one of these services is essential for anyone serious about their marketing. They allow you to manage your mailing list, create good looking emails through their email creators, personalization through tags and simple tracking and analytics.

Most importantly they aid in making sure your emails don’t end up as spam. This happens when you repeatedly send bulk emails from your yahoo, google and outlook accounts. You could then have your email address shut down by your email or internet service provider for spamming practices.

As you can guess, that would be bad for business.

I would suggest getting started with MailChimp as they offer a free plan that allows you to send 12,000 to 2,000 subscribers in a month. They offer support via email, live chat and a knowledge database of videos and how-to-does to get you started.