Business Marketing Basics – Tip 2

Post Creative CurvePost Creative Pyramid

Welcome back to the Business Marketing Basic Tip Series. Last week we looked at the importance of blogs. I hope you have written some articles, or at least come up with some topics to write about cause this is tip no. 2

Tip 2: Schedule your marketing

While people schedule their day, it’s rare we schedule our marketing the same way. Instead, we tend to say “it will be sent sometime this week” and often enough that becomes “it will be sent sometime next week”.

Yet we all know how important it is to stay in touch with our clients and to remain at the forefront of their mind. The best way to do this is to set yourself a schedule of at least 3 touch points a week.

Use the articles in your blog as your 3 touch points.

Look at your week and pick three-time slots to publish and stick to it. You will notice our newsletter and tip series are sent at the same time on a particular day.

The best way to stick to this schedule is either use your email/digital or physical calendar and write down exactly when you will send your articles for the next month. On top of that schedule reminders to write your content, I write mine every fortnight that way it is relevant, and I am not rushing to write the content day before or the morning of sending an article.

But don’t just send this via email, post the article on your LinkedIn and Facebook page that way you get the most amount of interaction for the effort you’ve put in.